Google Analytics Audit Test #

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks whether view_item events are properly implemented and consistently firing when users view a product detail page. This event is a critical part of the ecommerce funnel, helping teams understand:

• Product interest and visibility
• Funnel progression from list views to detail engagement
• Merchandising performance at the individual item level
• Drop-off rates before cart or checkout activity

Without view_item, your ability to analyze product-level performance is severely limited.

Implementing 'view_item'

• Use the recommended push to the dataLayer:

    gtag('event', 'view_item', {
      items: [{
        item_id: 'SKU_12345',
        item_name: 'Running Shoes',
        price: 79.99,
        item_category: 'Footwear'
      }]
    });

• In Google Tag Manager, configure an event to trigger:
  • When a product detail page loads
  • At any other point you deem a product detail page (e.g., quickview from product list)
  • Make sure each view_item event includes all relevant product metadata for reporting, analysis, and audience segmentation

QA Tips

• Test in GA4 DebugView and validate data in reports to confirm clean tracking
• Hire a pro to implement, QA, and optimize your ecommerce tracking from product view to purchase.