Google Analytics Audit Test #

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test verifies whether a sign_up event is being tracked in GA4.

Sign_up events are a key milestone in many businesses—especially SaaS, lead generation, or freemium models—and indicate a user's intent to engage, convert, or enter the customer journey.

Missing this event prevents:

• Clear attribution of sign-up conversions
• Funnel completion and drop-off analysis
• Accurate retargeting and lookalike audience building
• Evaluation of which channels, campaigns, and landing pages drive conversions

Implementing 'sign_up' tracking

• Implement a dataLayer push for the login event:

    gtag('event', 'sign_up', {
      method: 'email' // or 'Google', 'LinkedIn', etc.
    });

• Or via GTM using a custom event trigger and tag
• Be sure to:
  • Fire the event on successful form submission, not on page load or form open
  • Include useful parameters like:
    • method (how they signed up: form, Google login, social)
    • Any custom dimensions for segmentation (e.g., signup type, plan, vertical)

QA Tips

• Test in DebugView to ensure correct event firing and parameter capture
• Do not track sign_up on intent actions (like clicking "Create Account")—only on confirmed completions
• Hire a pro to design and QA your sign-up event so your growth data is accurate, actionable, and fully attributed.