Google Analytics Audit Test #

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks for unusually low engagement rates, which may indicate either:

• Poor user experience (users are bouncing quickly)
• Broken or incomplete engagement tracking (GA4 events not firing as expected)
  
  

Google Analytics defines an engaged session as one that lasts at least 10 seconds, results in a conversion event, or has 2+ pageviews or screen views.

If sessions are missing these triggers, engagement rate may appear artificially low—even if users are interacting meaningfully.

• Confirm key events are firing correctly:
  • Use Google Tag Manager or code-based triggers for real user interactions
  • Avoid relying solely on time thresholds or pageviews
• Add meaningful engagement signals:
  • Scroll tracking
  • Click events (e.g., CTA clicks, menu interactions)
  • In-app interactions (for SaaS or product tours)
• For SPAs or dynamic sites, ensure virtual pageviews and router-based events are tracked properly
• Improve UX on low-engagement pages:
  • Optimize load speed
  • Refine layout and call-to-actions
  • Ensure the page provides clear next steps
• Hire a pro to repair broken engagement tracking and help separate real disengagement from measurement gaps.