Google Analytics Audit Test #

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test flags when your Google Analytics property reports engagement rates that are unrealistically high—often 90% or more.

While strong engagement is good, excessively high rates typically indicate that Google Analytics is counting almost every session as engaged, which may result from misconfigured event triggers or inflated interaction data (e.g., engagement firing on every page load).

• Review what qualifies as an engagement in Google Analytics:
  • Session lasts longer than X seconds
  • At least one conversion event
  • At least X pageviews or screenviews
• Check whether you’re firing events like scroll, click, or form_submit too early or on every page load.
• In Google Tag Manager, ensure custom engagement events are only triggered on meaningful actions.
• Adjust thresholds or filters if using custom engagement tracking logic.
• Hire a pro to optimize your engagement tracking strategy so that your metrics reflect true user interaction—not technical noise.