Google Analytics Audit Test #

119

Have Automated Reporting

Why It Matters:

Critical to reporting on and answering questions related to marketing performance.

Industries:

All

Checks For:

Utility

How powerful is your current implementation?

Insight Category:

Attribution

Can you tell which marketing efforts are working?

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Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks whether your organization has automated reporting set up using Google Analytics data.

If your reporting depends entirely on manual processes—such as exporting CSVs or building ad-hoc reports—your insights are likely delayed, inconsistent, or inaccessible to stakeholders.

Automation ensures timely, repeatable insights that support fast decision-making.

Check This Test for Free! Instantly.

Our free instant audit tool checks for 90 issues in 90 seconds.

Then gives you a prioritized list of items to tackle.

No cost, no sales call... just free goodness.
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Google Analytics audit test results.

How to Conduct This Test

Basic Tests

  • Review your reporting workflows:
    • Are dashboards automatically updated using Google Analytics data?
    • Are stakeholders receiving scheduled reports via email or Slack?
    • Are recurring business questions answered with self-serve tools or recurring reports?
  • Check whether you are using tools like:
    • Looker Studio (formerly Data Studio)
    • Google Sheets + GA4 API
    • BigQuery + BI tools (e.g., Tableau, Power BI, Looker)
  • Evaluate whether reports are:
    • Delivered on a schedule
    • Consistently aligned with business metrics
    • Based on verified, QA’d data pipelines
  • If you rely on copying and pasting from the Google Analytics UI each week, it’s time for an upgrade.

Automated, Free Audit

Run our Instant Audit to see where reporting gaps may exist.

Need help evaluating your reporting stack? Hire a pro.

How To Fix

  • Choose a reporting platform that suits your needs:
    • Looker Studio for easy GA4 connections
    • Google Sheets for flexible analysis and lightweight automation
    • BigQuery + BI tools for advanced dashboards and modeling
  • Build standardized dashboards that reflect your KPIs.
  • Schedule reports or set up stakeholder access to reduce manual effort.
  • QA your data sources to ensure accuracy and alignment with business logic.
  • Hire a pro to set up automated reporting that drives action, not confusion.

Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

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An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

Hire a Google Analytics Consultant
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