Google Analytics Audit Test #

61

Google Search Console Linked to GA4

Why It Matters:

Helpful in viewing your performance data all in one place.

Industries:

All

Checks For:

Utility

How powerful is your current implementation?

Insight Category:

Attribution

Can you tell which marketing efforts are working?

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Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks whether Google Search Console (GSC) is properly linked to your Google Analytics property. GSC provides valuable insights into how your site performs in organic search—such as impressions, clicks, click-through rate (CTR), and average position.

When linked to Google Analytics, it enriches your reporting with SEO-specific data and enables cross-analysis between search behavior and on-site engagement.

Without the integration, you're missing the ability to easily connect search performance to site behavior and conversions.

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Google Analytics audit test results.

How to Conduct This Test

Basic Tests

  • In Google Analytics > Admin > Product Links, look for Search Console Links.
  • If no link exists, the integration is not set up.
  • If linked:
    • Go to Reports > Acquisition > Search Console to verify that Search Console data is flowing in.
    • Confirm you see metrics like Impressions, Clicks, click-through-rate (CTR), and Average Position by landing page or query.
    • If the reports are missing or blank, there may be a configuration issue (e.g., mismatched URLs or permissions).

Automated, Free Audit

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Need help connecting Google Search Console to Google Analytics? Hire a pro.

How To Fix

  • In Google Analytics, go to Admin > Product Links > Search Console > Link.
  • Choose the correct Search Console property (must match the verified domain or URL prefix).
  • Select the appropriate Google Analytics web data stream.
  • Once linked, Google Analytics will automatically begin populating reports under Acquisition > Search Console (usually within 24–48 hours).
  • If no data appears, ensure:
    • The property is verified in Search Console
    • The correct domain version is selected (e.g., with or without www)
    • You have the right permissions in both Google Analytics and Google Search Console
  • Hire a pro to ensure a clean integration and unlock full visibility into how organic search drives on-site behavior and conversions.

Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

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An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

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