Google Analytics Audit Test #

47

Duplicate Pageviews

Why It Matters:

Critical to understanding user and site behavior.

Industries:

All

Checks For:

Accuracy

How accurate is your recent data?

Insight Category:

Behavior

Can you tell what visitors are doing?

Google Analytics Audit logo

Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test finds instances where a single pageview results in multiple page_view events. This can throw off engagement metrics like bounce rate and average engagement time.

Check This Test for Free! Instantly.

Our free instant audit tool checks for 90 issues in 90 seconds.

Then gives you a prioritized list of items to tackle.

No cost, no sales call... just free goodness.
‍

Run a free instant audit
Google Analytics audit test results.

How to Conduct This Test

Basic Tests

  • Use GA4 or BigQuery to group by page_location and count page_view events per session.
  • Flag sessions with >1 page_view on the same page.
  • Review tag setup and fire rules.

Automated, Free Audit

Run our Instant Audit to detect duplicate pageviews automatically.

Want better engagement and site behavior data? Hire a pro.

How To Fix

  • In Google Tag Manager, make sure pageview tags aren’t firing on multiple triggers.
  • Check for gtag('event', 'page_view') in site code conflicting with GTM.
  • Test single-page apps for router-triggered duplicates.
  • Hire a pro to test and streamline your GA4 pageview setup.

Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

‍

An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

Hire a Google Analytics Consultant
Google Analytics consultant