Google Analytics Audit Test #

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test identifies when a conversion event is triggering too frequently or disproportionately, leading to suspiciously high conversion rates.

While high conversion rates can happen with niche or returning traffic, they can also indicate duplicate conversions, improperly placed tags, or inflated event counts—skewing performance metrics and misleading your team.

• Review how your conversion events are triggered in Google Tag Manager or code.
  • Is the same event firing multiple times per session or page load?
  • Consider adding logic to fire conversions once per session or only on final steps (e.g., form submission instead of button click).
• Remove or update any irrelevant events marked as conversions in Google Analytics Admin.
• Hire a pro to help untangle your conversion tracking and give you accurate, trustworthy performance metrics.