Google Analytics Audit Test #

63

Have Content Groupings

Why It Matters:

Critical to understanding the customer journey and behavior.

Industries:

All

Checks For:

Utility

How powerful is your current implementation?

Insight Category:

Behavior

Can you tell what visitors are doing?

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Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks whether content groupings are defined and used in Google Analytics. Content groupings let you categorize pages into logical sets—such as:

  • Product Pages,
  • Blog Posts,
  • or Support Content

So you can analyze behavior by content type instead of just individual URLs. Without them, insights into how different parts of your site perform are harder to generate.

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How to Conduct This Test

Basic Tests

  • In Google Analytics, go to Admin > Data Display > Content Groupings.
    • Check whether any content groupings have been configured.
  • In Reports > Engagement > Pages and screens, use the dropdown to see if “Content Group” is available as a dimension.
  • If you’re using BigQuery, check whether your event data contains a custom parameter (e.g., content_group) consistently populated across pages.
  • If there’s no structure to your content analysis, you’re flying blind on how different sections of your site contribute to engagement or conversions.

Automated, Free Audit

Run our Instant Audit to check if this crucial feature is already implemented.

Need help setting this up? Hire a pro to map and configure your content grouping strategy.

How To Fix

  • In Google Analytics Admin, define your content groupings using rules based on:
    • Page paths (e.g., /products/ = “Product Pages”)
    • Page titles
    • Custom parameters (sent via Google Tag Manager or site code)
      • You can set content groupings using Google Tag Manager by pushing content_group as a custom dimension on page views.
  • Align your grouping logic with your site’s IA (information architecture) or business goals (e.g., brand content vs. conversion-focused content).
  • Hire a pro to implement and QA content groupings so you can get powerful insights by section—not just by URL.

Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

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An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

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