Google Analytics Audit Test #

36

BigQuery Tables Fresh in Last 24 Hours

Why It Matters:

Critical to recording accurate data from your website and having functional reports.

Industries:

All

Checks For:

Accuracy

How accurate is your recent data?

Insight Category:

Behavior

Can you tell what visitors are doing?

Google Analytics Audit logo

Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

Test Detail

This test checks whether your linked BigQuery project is consistently receiving daily GA4 event tables.

If a day is missing, it can mean your export is broken, which may lead to inaccurate dashboards, failed pipelines, or gaps in business reporting.

Check This Test for Free! Instantly.

Our free instant audit tool checks for 90 issues in 90 seconds.

Then gives you a prioritized list of items to tackle.

No cost, no sales call... just free goodness.
‍

Run a free instant audit
Google Analytics audit test results.

How to Conduct This Test

Basic Tests

  • Open your GA4-linked BigQuery project.
  • Navigate to your dataset (commonly named analytics_xxxxxxxx).
  • Review the list of tables with the format events_YYYYMMDD.
  • Check whether any days are missing—especially recent ones.
  • Use SQL to list the last 30 days and flag gaps.
  • Optionally, compare to your GA4 UI to ensure those days had activity.
  • If you're missing any recent dates, your export may be paused or broken.

Automated, Free Audit

Need a quick answer? Run our Instant Audit

Hire a pro to investigate and get your pipeline stable.

How To Fix

  • In GA4 Admin > BigQuery Linking, confirm that your export is active and set to daily.
  • In Google Cloud Console:
    • Check billing: has your GCP account encountered a credit hold?
    • Review quotas: are you hitting BigQuery storage or query limits?
    • Check permissions: does the GA4 property still have access to write to BigQuery?
  • If all else fails, unlink and re-link the GA4 export.
  • Hire a pro to stabilize your BigQuery pipeline, set up alerts, and ensure your data never silently disappears.

Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

‍

An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

Hire a Google Analytics Consultant
Google Analytics consultant