Google Analytics Audit Test #

22

'add_payment_info' Events Are Tracking Copy

Why It Matters:

"add_payment_ info" events are critical if you need to optimize a checkout flow.

Industries:

Ecommerce,Tickets/Events,Product-Led

Checks For:

Capability

How powerful is your current implementation?

Insight Category:

Behavior

Can you tell what your visitors are doing?

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Background

A GA4 audit is essential for uncovering missing insights—key data points that organizations don't yet know and can act upon. A well-done audit evaluates both behavioral tracking and traffic attribution, ensuring each is accurate and useful. It also assesses whether the data collected truly supports business decisions and reporting.

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How to Conduct This Test

Pulling Data

This test is pretty straight forward. All you need to do is determine if you have "add_payment_ info" events tracking.

  • Log in to Google Analytics
  • Pull up the Events report
  • Search for "add_payment_info"

Got any results?

How To Fix

Overview

  • When a visitor adds payment info, you need some Javascript (a data layer) to execute
  • The code needs to container the products, their prices, the payment method

Platform-Specific Considerations

The means to do this if you are on Shopify or WordPress (or anything else) is different.

For Shopify

  • do a
  • do b
  • do c

For WordPress/WooCommerce

  • do a
  • do b
  • do c

For Another Codebase (Magento/AdobeCommerce, SalesForce Commerce, etc.)

  • do a
  • do b
  • do c

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Tips from a Google Analytics Consultant

Focus on Insights

Every Google Analytics audit should result in a plan for more insights.

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An insight is:

  • something you don't know
  • and can act on to improve performance

The Goal

Identify and remove insight blockers. Don't get tempted to track things you can't act on!

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